Market Testing

PPC Campaigns and Audience Testing

I have worked with many clients on segmenting their audiences and creating paid search/social media campaigns that target and test those products, segments, and keywords against one another.

For this electronics company, we tested audiences such as cyclists, contractors, campers, and RV owners. Different creative was used to personalize each landing page for the target customer.

A/B Testing was used to determine which audiences, keywords, and creative would give us the best result. On this project, I did the copywriting, and collaborated with a designer on the visual direction. I then built the “real” landing pages myself. I also built the paid search and social media ad campaigns as well as reported on their results back to the client.