Brand Positioning, Creative Direction, Copywriting

Recently I was tasked to develop this brand positioning, copywriting and visual direction in collaboration with the client and graphic designer.

We developed a brand strategy presentation (available offline by request) that would differentiate them from the competition and avoid pitfalls others had made in the past by other brands.

Then going forward I was the lead copywriter to make the brand fun and interesting, breathing life and personality into a technology that is fairly dry and unengaging.