Brand Positioning, Creative Direction, Copywriting
Brand Positioning, Creative Direction and Go-to-Market Strategy When I was brought in as the Creative Director for FinCEN Advisors, I was excited to build this brand from the ground up…
Brand Positioning, Creative Direction, Copywriting
Brand Positioning, Creative Direction and Copywriting Recently I was tasked to develop this brand positioning, copywriting and visual direction in collaboration with the client and graphic designer. We developed a…
Market Testing
PPC Campaigns and Audience Testing I have worked with many clients on segmenting their audiences and creating paid search/social media campaigns that target and test those products, segments, and keywords…
Freelance Illustration Projects
An Artist At Heart While most of my professional experience has revolved around marketing and brand creative, project management and video production, I have always had a passion for creating…
Copywriting for BBVA
2017 – Current I have had the opportunity to work at BBVA since 2017 as their primary copywriter for digital marketing. In that time, I have written thousands of emails…
Website Development
I’ve had the experience of building branded webpages since the days of coding them manually in the late 90’s (I just dated myself there).These are just a few of my…
The Hangout – Gulf Shores, AL
The Hangout Promotional Video One of my first marketing efforts for the Hangout was to creating some video content for promotional uses. I worked in collaboration with Pelican Drones who…
Jackson Hospital – Family Birth Center
Jackson Hospital – Family Birth Center In an effort to promote the new Family Birth Center at Jackson Hospital, we were tasked with highlighting the features of this facility that…
YMCA Fundraising Campaign
YMCA of Greater Montgomery – Fundraising Campaign Through an ongoing partnership with the YMCA of Greater Montgomery we filmed throughout the year at special events and spoke with community leaders…
United Way – Annual Giving Campaign
United Way Campaign Fundraising This video was created in collaboration with the River Region United Way. The goal was to inspire local businesses and organizations that the United Way depends…