This website was created during the launch of the Surf Local Real Estate App. The site was designed to inspire confidence in the app and the platform and provide context for both realtors and homebuyers and sellers.
I wrote copy, designed pages, integrated analytics, automated forms, and provided the overall direction for the site in partnership with the graphic designer and key stakeholders on the team.
This website was a redesign of a previous site focused on government programs. I designed this site to evoke the confidence of a fintech or insurance brand.
I was involved in the messaging and product development before starting the redesign itself, so I was involved end-to-end on this rebuild. The new site replaced an old site that required a lot of HTML editing, and this was rebuilt with a CMS that other members of the team could use and easily update.
This website was created to establish NOSS as Connecticut’s choice for orthopedic surgery and neurosurgery. The site was created with conversion based design principles, making it as easy as possible for potential patients to call or submit an appointment request.
I also wrote copy for the site with a specific tone of empathy, patience, confidence, and expertise. “Experience Excellence at NOSS” is now the tagline for their organization.
As one of my more recent CPG projects, I’ve been developing the Earth Power brand of household cleaning products to go to market in Q1 2022
The brand is also launching with assets for Amazon, social media, and email marketing.
I developed these branded landing pages from research through deploying their paid search ad campaigns.
I targeted five niche groups, wrote copy, and provided art direction to an excellent graphic designer. From her design comps I then built the ‘real’ landing pages.
Then we deployed the ad campaign targeted at these niche groups focusing on specific products for each.
A portfolio site by design, this was created to highlight creative projects and establish credibility for Studio 20 as a standalone operation. The site hosts a gallery of videos, as well as a vision for creative process.
This site was also created using conversion based design, geared toward generating leads from potential clients.
This website was created to establish Sanipro as an authority on sanitation and safety in uncertain times. Sanipro is compromised of industry experts that have been in this space for decades, and their site needed to reflect that.
The website’s overall tone here needed to be an authentic, humanizing, and a true reflection the company’s values.
