This website was created to establish NOSS as Connecticut’s choice for orthopedic surgery and neurosurgery. The site was created with conversion based design principles, making it as easy as possible for potential patients to call or submit an appointment request.
I also wrote copy for the site with a specific tone of empathy, patience, confidence, and expertise. “Experience Excellence at NOSS” is now the tagline for their organization.
As one of my more recent CPG projects, I’ve been developing the Earth Power brand of household cleaning products to go to market in Q1 2022
The brand is also launching with assets for Amazon, social media, and email marketing.
I developed these branded landing pages from research through deploying their paid search ad campaigns.
I targeted five niche groups, wrote copy, and provided art direction to an excellent graphic designer. From her design comps I then built the ‘real’ landing pages.
Then we deployed the ad campaign targeted at these niche groups focusing on specific products for each.
A portfolio site by design, this was created to highlight creative projects and establish credibility for Studio 20 as a standalone operation. The site hosts a gallery of videos, as well as a vision for creative process.
This site was also created using conversion based design, geared toward generating leads from potential clients.
This website was created to establish Sanipro as an authority on sanitation and safety in uncertain times. Sanipro is compromised of industry experts that have been in this space for decades, and their site needed to reflect that.
The website’s overall tone here needed to be an authentic, humanizing, and a true reflection the company’s values.
