Brand Positioning, Creative Direction, Copywriting
Brand Positioning, Creative Direction and Go-to-Market Strategy When I was brought in as the Creative Director for FinCEN Advisors, I was excited to build this brand from the ground up…
Brand Positioning, Creative Direction, Copywriting
Brand Positioning, Creative Direction and Copywriting Recently I was tasked to develop this brand positioning, copywriting and visual direction in collaboration with the client and graphic designer. We developed a…
Market Testing
PPC Campaigns and Audience Testing I have worked with many clients on segmenting their audiences and creating paid search/social media campaigns that target and test those products, segments, and keywords…
Copywriting for BBVA
2017 – Current I have had the opportunity to work at BBVA since 2017 as their primary copywriter for digital marketing. In that time, I have written thousands of emails…